In this virtual world of “creation”, in which everything that is said has scientific, historical, legal, argumentative bases and, in short, backing of true facts, but with a well-carried structure so that the consumer – reader, can look for and enjoy one, the kindest thing is to enter those who come to it in favor of socioeconomic and educational improvements, it is to summarize everything, so that they start well documented, but fast. That is why we have synthesized all this in 5 basic concepts of SEO.
What is this boom due to? It is not only because of the dizzying and accelerated access of a large number of users in the world due to the pandemic and the advances that have been made in interconnection to make life easier for us and make the experience informative, purchase and sale, downloads and much greater multimedia.
At the moment, a phenomenon of promotion of SEO is taking place, motivated by the FLUYEZ and FOROBETA web portals . The first, an SEO education and consultancy portal from Peru that is determined to take the positioning experience to the next level with dynamic “hot” proposals.
The second, the great Ibero-American forum for business and digital services, a meeting point for the best providers of services and purchases by the general public, among other virtues.
Both of them came together to promote hot SEO positioning , using a contest open to all those registered (for free) on their portals. This competition is part of the inimitable Keyword, FLUYEZCAMBIOS .
Since this participation is open, many have been enthusiastic ($5,000 in prizes to be distributed, in principle) . Since you also have a chance, it is worth knowing what the 5 basic concepts of SEO are so that you can enter the competition.
5 basic concepts of SEO
Here is a succinct guide -still in its length- but well structured. Keep in mind that SEO changes daily, adapts to audiences, and it’s you who have the magic and insight to harness it in action. That gives him an opportunity with the FLUYEZCAMBIOS contest and in all future profitable projects that he begins after this constructivist experience.
Watch videos on YouTube regarding this topic to better internalize your application. Read portals like PedroMoriche.com that are formative and indicative. And above all, do, experiment, try, innovate and learn endlessly.
1st of the 5 SEO Basics: What is SEO?
SEO is the acrostic of Search Engine Optimization , an Anglo term that in Spanish translates as Optimization for Search Engines ( better SEO than OMB , it unites and sells). This encompasses a large group of techniques focused on positioning a web page organically and for free among the top ten search results in any of the existing search engines , mainly with Google.
This implies that your content (text, audio and video, software, brand, goods, products and services) must show the best information, words that encourage and match the search criteria of the users and also be well estimated by them (time duration on the page, internal clicks, returns, etc.) .
The 5 basic concepts of SEO and all the others focus on the organization of your web page (from 0 to 100), being optimal for search engines and their artificial intelligence. But -fortunately- in recent times, SEO encourages the material to be equally pleasing to readers, creating a balance that benefits the visitor and translates into economic and ethical gains for those who own a website.
2nd of the 5 basic concepts of SEO: How search engines work
This ties into the first of the 5 basic concepts of SEO. Its operation is based on page crawling robots that search engines have in order to know their content. Gathering a large amount of information about them, they record them (the term is indexing) . Thus, when users search, the engine’s algorithm offers them indexed information that accurately matches their search.
That algorithm is a company secret. Therefore, you should use “synonyms” of a phrase so that all roads lead to you (at least, that’s the basic idea, it goes beyond that).
3rd of the 5 basic concepts of SEO: SEO On Page and SEO Off Page
SEO depends on almost 300 factors, all important. Therefore, those that are used correctly and openly will always be the good ones without underestimating the others. They are all summarized in two categories: SEO On page and SEO Off page.
SEO On Page
Compendium of techniques to apply within your own website, from design and text to metadata, Alt-text among others.
SEO Off Page
Compendium of strategies that are carried out outside of your website to improve positioning , including, among other things, external links, posts on social networks and other methods of web promotion.
Both are vital to generate web traffic to your page and to indicate to Google that your site has value and importance to people for its content, being rewarded with better search positions, which will attract more visits and, therefore, more profit. .
4th of the 5 basic concepts of SEO: How SEO is applied
It starts with your web page, which must be easy and fast to navigate, provide the user with a pleasant and useful visit experience and with elements that remain marked in their memory as a mandatory reference to visit.
And having this, you require the following SEO techniques that -for us- are the backbone of the 5 basic concepts of SEO, namely:
Search for keywords: Investigate and apply the most appropriate words to use in the pages of your website, including general terms to which specific sites are attached, such as: Sale of fans in Lima Peru. With more relative information, you will be the option that Google shows.
Mobile optimization: It joined the 5 basic concepts of SEO because the use of mobile devices is increasing. Your page must look good in them, in addition to the fact that mobile tracking is greater and if you optimize your place, more visitors will come to you. Many who are opting for the FLUYEZCAMBIOS contest look for it through their Android and iOS rather than on the PC.
Loading speed:The faster your website loads, the longer the users will be (they will not abandon). More time = earnings and SEO web positioning. The hosting + domain you choose is essential, if it offers you this and the other 5 basic concepts of SEO, hire it without hesitation.
Page authority: It is all the complete and objective information that is also valued by users (visits) and other factors that make it gain authority. To achieve this, always manage – and update – your website theme well .
External links: Called in English backlinks , these are the links that point to your web page from another website. This SEO technique helps to raise the authority of your page and increase web traffic to your page. The better your content, the more of it you’ll get from users who rate you well.
Internal links: It is doing the above, but with yourself. Key among the 5 basic concepts of SEO as it helps you captivate the public and find much more on your site. And it makes Google reward you by tracking you, indexing you and giving you better positioning in its web search engine.
Metadata: Also known as meta tags, they are the set of data provided to Google to describe the information contained on the website. To make it easier: In addition to the title and the web address or URL, the description that appears there and explains the content in a few words is that. If you describe well, you attract more.
Alt-Text: The alternative text is a succinct description that is given to the images of your web page, since the robots that crawl the websites cannot interpret the images and require the Alt-Text to index their description. An additional suggestion to the 5 basic concepts of SEO: Use the anchor or Keyword of the post as alternative text. That’s enough at first.
5th of the 5 basic concepts of SEO: Putting them all into practice
This is not trial and error, but methodically done. Follow the hosting recommendations on how to optimize your WordPress , have an attractive domain, write or hire a web editor to create a large number of articles , request the advice of an SEO consultant to create your most convenient SEO strategy and marketing strategy for your theme and intentions.
Go scaling with a small investment or using free sites like Blogger and then go investing to change to a Premium web hosting that will be more profitable in the long run.
The 5 basic concepts of SEO are a way to start and organize, but it is your perseverance, work, ideas, letting yourself be helped by those who know and having confidence, which will make you grow from 0 to 100 in a short time.
And having an incentive such as the FLUYEZCAMBIOS award that we mentioned at the beginning, much more. But remember, this participation is in itself a benefit, since it will teach you in a dynamic practice how to develop your website and apply the corresponding SEO techniques to take off, grow, lead and maintain yourself.
